Mad Lib Contact Form

March 16, 2010

There has been some talk about structuring your contact forms in a mad-lib style as opposed tot he typical form that simply has……

Name: *text box*
Phone: *text box*
etc, etc

This is intriguing.  I have two dealers that are going to try this out.  We are going to check their conversion rate before and then after using it for a couple of months.

Here is an example that was posted in a blog a while ago by LukeW Ideation + Design. 

Vast contact dealer form

It seems to me that it would be more confortable for the customer to fill out this kiond of form versus the old fashioned kind. 

I will keep you posted on the results.


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